Building Super Awesome Web Apps

Hi, I’m Roel, and I run RubyUp, a small software studio focused on building stable, sustainable software that people actually want to use for years, not months.

I don’t chase trends. I don’t build throwaway MVPs. At RubyUp, I focus on creating well-crafted web applications powered by Ruby on Rails. A framework that has stood the test of time and allow me to move quickly without compromising quality.

In today’s world, too many products are rushed out the door just to meet a deadline. That often leads to broken, hard-to-maintain code. I take a different approach. I build slowly, carefully, and with intention. My focus is on longevity, performance, and simplicity. Good software should age gracefully, not fall apart.

RubyUp isn’t an agency, and I’m not looking for clients. I’m here to build software I believe in. Software that does one thing well and is built with care. If that sounds like something you value, you might like what I’m working on.

If you’re curious about how I think or want a deeper look into my approach to software, I share my thoughts over at roelbondoc.com.

RubyUp is small by design, and that’s what makes it great.

You can reach me at hi@rubyup.dev.

Here’s what’s cooking at RubyUp

Discode

Discode is a self-hosted platform that helps you sell and distribute your own Ruby on Rails applications. With built-in Stripe integration and a universal CLI installer, Discode gives you everything you need to turn your Rails app into a product and no recurring subscription.

Check it out here

Webcap

Webcap is a self-hosted platform to monitor your critical web content with precision. Webcap captures complete snapshots of websites and tracks exactly what changes over time.

Check it out here

Askcii

A command-line application for interacting with multiple LLM providers in a terminal-friendly way. Supports OpenAI, Anthropic, Gemini, DeepSeek, OpenRouter, and Ollama with multi-configuration management.

Check it out on GitHub here